The Secret to Getting Great Book Reviews on Amazon

The Secret to Getting Great Book Reviews on Amazon
When consumers shop for books on and other online bookstores, many of them read the book reviews before they make a purchase. Even if they came to the site to buy a particular book, they may read the reviews to verify that they are making a good selection.

Positive reviews are a great selling point for all types of books, but they are especially important for nonfiction books, where consumers often compare several books on the same topic. Amazon actually encourages this, by displaying other similar books on your book’s sales page.

So, what’s the secret to getting great book reviews on Amazon (besides writing a great book)? ASK people to post reviews and make it EASY for them by providing a link to your book page on

Amazon is by far the largest online bookseller. Anyone who has an Amazon user name and password and has purchased any product on can review your book there, even if they purchased your book elsewhere or got a free review copy.

Here are several easy ways to invite people to post reviews for you:

  • When you send out review copies to colleagues and influencers seeking testimonial quotes, ask them if they will also post the testimonial or a brief review on Amazon.
  • Any time someone writes a positive review of your book, ask them to post it on Amazon. Before contacting the reviewer, check to see if they have already posted the review.
  • When you receive an email or other correspondence praising your book, reply with a request to post a book review on Amazon. If someone has taken the time to write to you about your book, they are obviously a fan and will probably be happy to post a book review for you. Here’s a sample message:

Thanks so much for your note. I love getting feedback from readers and I’m glad that you enjoyed the book.
I would really appreciate you taking a few minutes to post your comments or a brief review on my Amazon page at Look for the “customer reviews” section about halfway down the page and click on the “create your own review” button to the right. Or, use this link to go directly to the review form:

If you’re a Barnes & Noble customer, click the “write a review” button at

You can create a link directly to the book review form by clicking on the “create your own review” button and then using a URL shortening service to create a short link to the form. To save time, save your review request in a Word document and copy and paste it as needed or set up an alternate signature in your email program containing this text.

Savvy Tip: You may also want to use this email to ask for permission to use a portion of the customer’s message to you as a testimonial quote on your own website. In your request, I suggest pulling out the portion you want to use and formatting it as a quote so the customer can see exactly what it will look like.

  • Another possibility is to seek out reviewers who have reviewed books on similar or related topics or in your genre on Amazon and ask them if they are interested in reviewing your book. You may be able to get the reviewer’s contact information by clicking on their name and looking for their website or blog address on their Amazon profile. Below is an example of how reviewer information is listed on Anyone who has “Top 500 Reviewer” beneath their listing is an especially active reviewer.