AUTHOR MARKETING ONLINE

AUTHOR MARKETING ONLINE By Ronald S. Barak Copyright © 2011. All Rights Reserved Home rbarak@rsb-law.com Introduction It’s no secret that every author today has to market. Even the most successful authors today are marketing, big time, one way or another. The most...

platform

http://www.rachellegardner.com/2011/10/10-tidbits-about-author-platform/ 1. Definition of a platform? It’s the way you, the author, will get your name and your book in front of potential consumers. It’s the way you will bring sales to the table. It’s a group of people...

Creativity and play

Does playfulness spur creativity? Ethologist Sir Patrick Bateson of the University of Cambridge wants to know why playfulness is so connected to creativity in the realms of science, music, and business. Working with behavioral biologist Daniel Nettle, he asked over...