As you can see, there is a significant investment the writer must make beyond writing the book itself. A professionally-produced book will earn a loyal readership, and excite the reader to explore your backlist.
Authors are a little like rockstars, setting up tour dates when a new album is released. Readers are hungry to know the writer behind inspiring words, (Check out: Before they buy your book, buyers need to know, like and trust you: How to reach them) and speaking to groups both satisfies the end users’ desire to “touch […]
There are millions of books available to read, so why do people buy a particular one? The primary reason is word of mouth, whether that is a verbal recommendation or something you read online or in the paper. In Joanna Penn‘s article Book Buyers Need to Know, Like and Trust You In Order To Buy, she illustrates […]